To the coastguard at Frinton-on-Sea, Essex, it must have been a highly
dramatic early morning on Easter Sunday, 1964. Presumably, he turned on his wireless set,
messed around with the metre band, was suddenly deafened by a cacophony of pop music
coming from an uncharted vessel, tore to his telescope and there saw a ship sporting a
Jolly Roger bobbing cheekily up and down about three and a half miles out to sea.
It's also highly ridiculous romanticism to suppose that the above was the way in which the
existence of Radio Caroline came to pass-but to hell with official accuracy . . there's a
really romantic touch to the brief but always exciting tale of how a bunch of
Carnaby-clad, mid-Atlantic-accented young men proceeded to rob Britannia of her rule of
the waves and turn her subjects into slaves of salt-water steamed radio.
Having made mockery of our fondest anthem of self appraisal with a musical message of
their own, it was only logical that the pop pirates" could then cock a snook at all
Government attempts to get us back to our birthright as Britons-the democratic freedom to
listen to whatever we wanted on radio, as provided, of course, by the BBC.
The first few days of pirate radio broadcasting were highly chaotic. Simon Dee, now
ironically ensconced in Broadcasting House as the new darling among such greying disc
jockeys as David Jacobs, Alan Freeman and Brian Matthew, made the initial and epoch-making
announcement from Radio Caroline: "Good morning, ladies and gentlemen. This is Radio
Caroline broad-casting on 199, your all-day music station.'' Before the day was over, a
big audience had already built up, merely by word of mouth. And as the disc jockeys, or
deejays as they've become described, went to sleep, they wondered whether they would be on
the air again next day. Not because of mere transmission breakdowns and in those ear[y
days, before storms tossed ships almost on shore, or butch buccaneers raided forts for
takeover bids, breakdowns seemed every-hour occurrences-but because they felt very much
like the men of the Home Guard who had stood by on the beaches, pitchforks at arms, ready
to sound the alarm on the impending Nazi invasion of 1940.
Except that these fellows were looking towards the shore for the assault, armed with
platters rather than pitchforks. Richard Swainson, one of Caroline's pioneer pirates who
now handles administration for the powerful Radio London station, recalls: "We would
literally stand a sort of watch on deck in those early days, awaiting what we thought
would be the inevitable Government boarding party." Swainson doesn't suggest, but the
situation seems probable, that had the Government stepped in at that stage with a boarding
party they would probably have nipped Caroline and all the future stations in the bud and
left prospective pirates thinking that there just wasn't any point in proceeding with
plans. It would have been illegal aggression, but history has often proved that the
plunderers who fight first and talk later haven't lost out.
But no party came to send Caroline's pirates up the plank. Instead, as time elapsed and
the most threatening action appeared to be hot air in the House of Commons, the pirates
plucked up courage and expanded.
Seven million listeners had been claimed by Caroline only three weeks after they had gone
on the air for the first time. It was time to join the party and one morning Caroline
found themselves faced by a competitor. Radio Atlanta was also on the air. Anchored
fourteen miles from Caroline and geographically positioned off Harwich, Atlanta went on
the air on May 9,1964.
By July the stations merged and the ships parted. Atlanta stayed south and its new partner
sailed off to a spot off the Isle of Man. The strangling process hod begun-the BBC, who
hod scoffed, now saw their audience figures facing serious challenge at both ends of
England. The merger between Caroline and Atlanta had been mooted even before either ship
hod begun broadcasting. It was a curious occasion. Pirates, it has since been proved, keep
strictly segregated although their respective offices in London all seem to centre on
Mayfair, by no curious coincidence on ideal area in which to bump into advertising
executives. The pirates, however, tend not to drink together, eat together, talk together.
Even as more powerful Parliamentary action has been hoisted, the pirates, by and large,
have issued their war-cries without arming themselves jointly against their sea of
troubles.
Big money was behind Caroline and Atlanta, put there by impressive people like Jocelyn
Stevens, rich publisher of Queen magazine. It inspired a lot of lesser |
businessmen to gamble on the "get-rich-quick'' philosophy without
sufficient finance or experience. Stationary ships started dotting the North Sea-the most
practicable part of the British Isles from which to send air waves pulsing into the
country as the coastline is so low lying.
But without the considerable cash needed to finance such ventures, most of their lives
were shortlived, even though some cut their costs by leaping aboard the abandoned forts of
the Thames Estuary, built on steel stilts and erected as part of the wartime defence
programme. The forts were rickety and rather unsafe-or so it seemed at the time--but none
of those in operation today has actually collapsed. Uncomfortable as they were, they cost
less to run. But they had neither the transmission power nor the American-influenced
ideasmen behind them to boost audience 'figures and, therefore, advertising revenue. But
nobody bothered. It was all a great adventure and as one closed down, another took its
place. The fort from which Radio 390 operates today was originally claimed by Radio
Invicta who made way for Radio King. Radio City's fort, of infamous character following
the shooting of City's owner, Reg Calvert, was originally inhabited by the motley young
men gathered together by Screaming Lord Sutch. These, though, were the minnows. Caroline
and Atlanta-now known as Caroline South and North-had no competition until Christmas of
1964, when the highly-Americanised Radio London ship arrived off Frinton. The new station
brought a team of deejays highly experienced in the art of selling themselves as much as
the records. They became instant personalities and, with a series of clever, convincing,
catchy jingles made especially by an American firm and contagious catchphrases like
"Wonderful Radio London" and "Big L" they soon became bosses of the
pirate scene. Today Radio London have the biggest audience although the combined listening
figures for the North and South Caroline ships probably exceed them. Even London, however,
face a fight themselves with the emergence in their own waters of another ship--Radio
England who hosted a party at the Hilton Hotel in July that was held the very evening the
Government announced their intended bill to rid the country of the pirates. It was an
audacious event for the party cost £10,000 to stage and attracted an impressive guest
list that relied not merely on top pop names but on such distinguished actors as Sir
Donald Wolfit. No pirate station is going to toss £10,000 away-paid for in dollars,
incidently, to avoid accusations of flouting the credit squeeze--if they think their
future is insecure to any alarming extent.
And how alarming is the future? At present, ten pirate stations operate around the British
coast. Besides Caroline North and South, London, and England-which jointly transmits on
the same ship with a soft-music station called Britain Radio--there are two other
ships-Radio Scotland', five miles out from Troon, and Radio 270, off the coast at
Scarborough-and three forts, Radio Essex, Radio 390 and Radio City.
Despite the inevitable optimism among them, the Government's intended action will
certainly scuttle some of the ships-and all the forts which operate within territorial
waters. But it's the big fish-Caroline, London, England-who constitute the biggest threat
to officialdom. All are threatening to employ foreign announcers, overseas advertising and
get food and supplies from the same sources.
The Government Bill, sponsored by the third Postmaster General to try and solve the
situation, outlaws broadcasting from ships and marine structures, such as abandoned
wartime forts, or from aircraft flying over the country. By early next year (1967), disc
jockeys, pirate ship crews, company officials and advertisers, will be liable to terms of
two years' imprisonment or £100 fines. It will become illegal to supply a ship or radio
equipment for use on pirate broadcasts and to install or repair equipment, to supply goods
or carry them to the stations and to transport people to or from the pirates. Supplying
records or tapes for use in programmes or taking part in broadcasts is banned. Advertisers
are not allowed to use the stations, and newspapers are not permitted to publish programme
details.
Besides believing that overseas aid will get them round the Bill, due to take effect in
the New Year, the pirates protest that this Bill is against the wishes of the 25 million
people they claim as their total audience. To believe that the public can save them by
protest, however, seems somewhat naive.
But you don't spend two weeks on ship and one only on shore for nothing. You don't slouch
around a ship with nothing to do but drink Dutch beer, watch TV, prepare programmes or
simply sleep for nothing. The pirates have become a part of Britain. They know it and they
won't be easy to drown. |